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Click To TweetĪt the end of the conversation, we lamented that we didn’t record it. #ThisOldMarketing podcast originated after a phone conversation the creators wished they recorded. We chatted for over an hour, ranting and raving about the news of the day. This Old Marketing started with a simple phone conversation between Robert and me. HANDPICKED RELATED CONTENT: Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid Identify the content gap in the marketplace #Podcast Tip: Work for 12 months to build a list of email subscribers then launch the podcast. If I were starting a podcast today, I would work for 12 months to build a solid list of email subscribers first, and THEN diversify the platform with the podcast. They probably started with a blog or a video series, or maybe a network or print magazine, or the podcaster was a published author with a following. Just look at the ones you listen to and do your research. Most successful podcasts started with an audience already in place. John Lee Dumas was incredibly successful with his Entrepreneur On Fire podcast. Now, I’m not saying you can’t be successful by launching a podcast first.
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Once we notified this audience that a podcast was available, a good percentage listened to it. This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World, attend one of our master classes, purchase training, attend our webinars, engage in our content, and talk about us on social media.Īt our recent master class in Washington, D.C., one of the attendees asked me to write an article about creating a successful podcast. Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from listeners in 200 countries, while generating approximately a half-million dollars in direct revenue in sponsorship support.īut the best part is what we know about our listeners. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing.